Using website analytics to assess the effectiveness of marketing campaigns is a great way to make informed decisions about your content and visitors. Website analytics are statistical pieces of data that most web hosting companies will provide to you for using their service. A website that performs well reflects on the web host, so it is in the best interest of the hosting company to provide you free feedback on what is happening at your site location.
Web analytics can cover a wide variety of topics including basic functions such as how many visitors your pages have had and what they did, such as clicking links you have added, once they were on your site. While this information is helpful, it is the referring links and search engine hits that are more useful for determining the effectiveness of an advertising campaign. For example, if you recently launched a fan-page on Facebook to lead viewers to your website, your site’s analytics can tell you how many visitors arrived at your site by clicking a link located on Facebook. Determine the numbers of recorded visits to your fan-page compared to website via a link from the fan-page; equal numbers reflects effective marketing.